Are you a newbie that has a websites, but like most misunderstand how to capitalize on the technological investment? A website will not bring you business merely by existing. Like any other tool, if no one knows about it, it does you absolutely no good.
There are two good reasons to have a website:
1. To better serve your existing customers. Allowing your clients to browse your current products and services is a great reason to have a website. Include affiliate opportunities, links to your blog and answers to frequently asked questions to enhance your relationships with your customers.
2. To generate new leads. You can find new leads via web marketing, but it may not be as easy as you think.
Here are a few tips to make certain your current leads know about your site:
* Print it everywhere! Your website should be in every ad, on your business cards, stationery, envelopes, flyers, all your promotional materials, and in your signature of every single email you send out (personal and business).
* Say it everywhere. All your phone messages should direct people to your website. Every time you take a call, let people know about it. When you introduce yourself, mention it… TWICE!
* Give prospects a reason to keep visiting. Make something worth coming back for on your site - give them something of value.
o Publish your favorite ebook, give away a video of free marketing tips, or invite them to an online event like a webinar.
o Give great weekly web-tips. Publish it on your webpage, making sure you have permission for any information you use and give credit at the bottom of the page. For example “Information courtesy of …”
o List testimonials, then email the your prospect to let them know they are published on your page.
To generate new prospects, you’ll have to learn to market on the web. Here are some tips:
Since the web is world-wide, you never know when you may connect with someone and what country they are from. However, you must have a plan and know your niche. Keep your online marketing targeted with your niche in mind when narrowing down your choices.
Optimize Your Website. This means two things.
1. Write a list of keywords that your prospects might use to find you online when doing a search on Google or Yahoo and then use them within the text on your entire website.
2. It also means writing the best content possible for your website. Be clear about what you do and how you can help your prospects. The search engines will automatically ‘crawl’ your website and then reward you for your hard work by increasing your rankings so new leads can find you faster! Keep in mind this can be time consuming and if you have a highly competitive market you are targeting, you'll need some patience. The more companies optimizing their website with the same terms you are, the harder you will have to work on optimizing your site.
Become an online expert. Writing an articles and posting relevant content on a blog, can help establishe you as an expert. It will add perceived value for your current prospects.
Don’t waste your money, when you can find many ways to do internet marketing for free. Just remember it takes time to and knowledge get on a roll. Even if you plan to hire help eventually, it will pay to learn how to do it yourself first. You can learn the ins and outs of web marketing and be much better equipped to direct your marketing campaign.
Wishing You Much Success!
Karen McPherson
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